Rotten at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Rotten is a brand that specializes in crafting innovative gummy candies that combine bold flavors with a focus on natural ingredients.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Sour Gummy Cruncheez Variety Pack, 1.8 oz, 8-count in Sour Candy.
Berkeley Bowl stocks sour candy thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 75/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Rotten plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
Fully stocked here (2/2 SKUs).
How it prices
Where it would price in sour candy. Each dot is a product on the shelf, by its cost per oz (hover for which). Rotten (orange) sits in line with the shelf.
What to bring to expand
Rotten’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →