Rotten vs Smartsweets · Bay Area shelf head-to-head
Rotten and Smartsweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets carries more Brand PowerSmartsweets is in more Bay Area grocersSmartsweets sits further up the premium end
Rotten
Smartsweets
24
brand power
37
12
products
13
1
categories
2
2
subcategories
6
6
grocers
13
$5.34
avg price
$4.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rotten▭ Smartsweets
Distribution · 30% of score25·54
R
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rotten
no top category Smartsweets doesn’t also play in.
only Smartsweets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rotten · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rotten · Smartsweets
