Rotten vs Zweet · Bay Area shelf head-to-head
Rotten and Zweet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rotten carries more Brand PowerRotten is in more Bay Area grocersRotten fields the deeper lineupRotten sits further up the premium end
Rotten
Zweet
24
brand power
16
12
products
6
1
categories
1
2
subcategories
2
6
grocers
3
$5.34
avg price
$7.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rotten▭ Zweet
Distribution · 30% of score25·13
R
Z
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rotten
no top category Zweet doesn’t also play in.
only Zweet
no top category Rotten doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zweet · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rotten · Zweet
