safe + fair
Safe + Fair runs 1 product across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is granola, at <1% of the shelf. A niche presence · Brand Power 7/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Safe + Fair (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Safe + Fair in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Safe + Fair product in stock, cheapest first.
Sold at
Where to find Safe + Fair · Bay Area
1 storefront across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Safe + Fair· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Safe + Fair Organic Strawberry Shortcake Granola · its most-distributed SKU (1 door) in Granola, the biggest opening. The closest open door is Berkeley Bowl.
