Sanzo at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Sanzo is an American beverage brand that specializes in Asian-inspired sparkling waters, founded in 2019 by Filipino-American Sandro Roco.
It’s already on the shelf here, with 3 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Mango Sparkling Water in Sparkling Water.
Community Market CA stocks sparkling water thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
Community Market CA merchandises 1 of the 2 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 85/100.
maps onto categories the store already runs.
The full runway
Every category Sanzo plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 10 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in sparkling water. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Sanzo (orange) sits well above the shelf.
What to bring to expand
Sanzo’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
