Reading the shelf…
sauc.d offers a diverse range of sauces that bring bold, unique flavors to various dishes. Its products, such as the Habanero Romesco and Pickled Ginger, are crafted with a mix of fresh ingredients like roasted bell peppers and pickled ginger, providing spicy, sweet, and zesty notes. The brand's offerings, including Zhoug and Zucchini Pesto, are versatile, enhancing everything from grilled meats to grain bowls with their rich, herbaceous profiles.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Sauc.d (full bar = 100% of the shelf), grouped by department.
closest to Sauc.d in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Sauc.d lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
3 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Sauc.d· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Sauc.D Zhoug Sauce · its most-distributed SKU (1 door) in Other Sauces, the biggest opening. The closest open door is The Epicurean Trader.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 91% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.