Reading the shelf…
Shake 'n Bake runs 3 products across 1 category, stocked in 5 of 24 Bay Area grocers. Its biggest footprint is baking mixes, at 2% of the shelf. A niche presence · Brand Power 17/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Shake 'n Bake (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Shake 'n Bake · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Shake 'n Bake in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Shake 'n Bake product in stock, cheapest first.
12 storefronts across 5 grocers carry it · tap a pin to open the store.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 87% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.