Shake 'n Bake vs Cj · Bay Area shelf head-to-head
Shake 'n Bake and Cj, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cj carries more Brand PowerShake 'n Bake is in more Bay Area grocers
Shake 'n Bake
Cj
16
brand power
21
3
products
5
1
categories
4
5
grocers
1
$7.05
avg price
$9.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shake 'n Bake▭ Cj
Distribution · 30% of score21·4
S
C
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shake 'n Bake
no top category Cj doesn’t also play in.
only Cj
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shake 'n Bake · 4
only Cj · 0
no exclusive doors — everywhere Cj is, Shake 'n Bake is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shake 'n Bake · Cj