Sky Organics at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Organic Coconut Oil & Vitamin E Ultra-Hydrating Oil in Coconut Oil.
Community Market CA stocks coconut oil thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is coconut oil: Community Market CA stocks only 7 there, so Sky Organics Organic Coconut Oil & Vitamin E Ultra-Hydrating Oil stands out rather than blending in.
Community Market CA merchandises 1 of the 2 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
enters a thin coconut oil shelf as a point of difference.
The full runway
Every category Sky Organics plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in coconut oil. Each dot is a product on the shelf, by its cost per fl oz (hover for which).
What to bring to expand
Sky Organics’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →