Sugar In The Raw at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Sugar In The Raw isn’t on Fairfax Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Turbinado Cane Sugar in Brown Sugars.
Fairfax Market stocks brown sugars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is brown sugars: Fairfax Market stocks only 8 there, so Sugar In The Raw Turbinado Cane Sugar stands out rather than blending in.
Fairfax Market merchandises 1 of the 1 category the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 45/100.
enters a thin brown sugars shelf as a point of difference.
The full runway
Every category Sugar In The Raw plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in brown sugars. Each dot is a product on the shelf, by its cost per oz (hover for which). Sugar In The Raw (orange) sits in line with the shelf.
What to bring to land
Sugar In The Raw’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
