full circle
Full Circle runs 74 products across 29 categories, stocked in 3 of 24 Bay Area grocers. Its biggest footprint is spices, at 1% of the shelf. A mid-tier presence · Brand Power 50/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
74 products in the catalog. how deep the product line is (saturating).
spans 29 categories · 36 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Full Circle (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Full Circle · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
every Full Circle product in stock, cheapest first.
Sold at
Find Full Circle online
Where to find Full Circle · Bay Area
4 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Full Circle in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Full Circle· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Full Circle Organic Portabella Mushroom Pasta Sauce · its most-distributed SKU (2 doors) in Tomato Based Sauces, the biggest opening. The closest open door is Berkeley Bowl · 3 rivals already on that shelf.