Full Circle vs Cadia · Bay Area shelf head-to-head
Full Circle and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineup
Full Circle
Cadia
23
brand power
57
74
products
194
29
categories
54
3
grocers
10
$5.97
avg price
$5.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Circle▭ Cadia
Distribution · 30% of score13·42
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Beans8 vs 7 SKUs
only Full Circle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Full Circle · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Circle · Cadia