Full Circle vs Field Day · Bay Area shelf head-to-head
Full Circle and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineup
Full Circle
Field Day
23
brand power
58
74
products
120
29
categories
42
3
grocers
12
$5.97
avg price
$6.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Circle▭ Field Day
Distribution · 30% of score13·50
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Full Circle · 0
no exclusive doors — everywhere Full Circle is, Field Day is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Circle · Field Day