Full Circle vs Essential Everyday · Bay Area shelf head-to-head
Full Circle and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineup
Full Circle
Essential Everyday
23
brand power
58
74
products
214
29
categories
44
36
subcategories
57
3
grocers
8
$5.97
avg price
$3.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Circle▭ Essential Everyday
Distribution · 30% of score13·33
E
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Full Circle · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Circle · Essential Everyday