Summerhill Goat Dairy at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Summerhill Goat Dairy is a family-owned brand based in Hanford, California, specializing in all-natural goat milk products.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: .
Sprouts Farmers Market merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 65/100.
the categories it plays in are already deep here.
The full runway
Every category Summerhill Goat Dairy plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (2/2 SKUs).
How it prices
Where it would price in plain milk. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Summerhill Goat Dairy (orange) sits well above the shelf.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →