Reading the shelf…
Tea Drops offers a diverse range of tea products that bring the café experience into the comfort of home. Its offerings include unique bagless tea drops and kits that blend organic teas with aromatic spices and flavors, such as chai spice, chocolate earl grey, and citrus ginger. The brand also provides innovative products like brown sugar boba pearls and bubble glassware, designed to enhance the enjoyment of tea and boba beverages with convenience and style.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
47 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Tea Drops (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Tea Drops · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
the full Tea Drops lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.








































2 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Tea Drops· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with World Market Tea Drops & Copper Cow Thai Latte Kit · its most-distributed SKU (1 door) in Powdered Tea, the biggest opening. The closest open door is Target.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$14.99 average price. where it sits on price · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.