thai kitchen
Thai Kitchen is a brand dedicated to bringing authentic Thai flavors to the American market, offering a variety of products including curry pastes, sauces, noodles, and coconut milk. Founded in 1989 by Seth Jacobson, the brand is now owned by McCormick & Company and is known for its commitment to sourcing high-quality ingredients directly from Thailand.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 5 aisles. how many aisles the brand plays in (saturating).
~6% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 75% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Thai Kitchen (full bar = 100% of the shelf), grouped by department.
The lineup
every Thai Kitchen product in stock, cheapest first.
