Reading the shelf…
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 6 SKUs across 3 categories. The growth is depth and breadth: , replicated across all 3 stores.
Woodlands merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 70/100.
the categories it plays in are already deep here.
Every category The New Zealand Natural Pet Food Co. plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (3/3 SKUs).
Fully stocked here (2/2 SKUs).
Where it would price in dog treats. Each dot is a product on the shelf, by its cost per oz (hover for which). The New Zealand Natural Pet Food Co. (orange) sits well above the shelf.
Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
Fully stocked here (1/1 SKUs).
5 named buyer contacts (Asst Store Mngr, Experienced Grocery Buyer, General Manager) are on file. Direct contacts are reserved for verified brand partners.