Thousand Hills Lifetime Grazed at Fairfax Market

Fairfax Market is a independent grocer running 1 Bay Area store.

It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 new door to enter.

fit strength / 100

Category fit · 35%60

Fairfax Market merchandises 3 of the 5 categories the brand sells.

Values match · 25%35

grass-fed, non-gmo, organic against the store's assortment lean.

Brand pull · 25%70

brand excitement 70/100.

White space · 15%60

maps onto categories the store already runs.

The full runway

Every category Thousand Hills Lifetime Grazed plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Frozen MeatExtend

Already stocked here in other categories, so this one is a natural extension.

Fairfax Market depth 3 SKUs (fleet median 2)Thousand Hills Lifetime Grazed here 0/2

up against: devanco foods 1, holten's beef burger 1

Beef BaconHolding

Fully stocked here (1/1 SKUs).

Fairfax Market depth 1 SKUs (fleet median 1)Thousand Hills Lifetime Grazed here 1/1

Beef LiverThin shelf

What to bring to expand

Thousand Hills Lifetime Grazed’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Thousand Hills Lifetime Grazed 100% Grass Fed Ground Beef, 80% Lean, 20% Fat

$13.19at 1 grocer

Thousand Hills Lifetime Grazed Grass Fed Beef Liver

$13.89$1.74/ozat 1 grocer

Thousand Hills Lifetime Grazed Grass Fed Marrow Bones

$16.09

Already on the shelf

Thousand Hills Lifetime Grazed Grass Fed Beef Brisket Bacon

$11.59

Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →