Tiki Pets at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 24 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 3 stores.
Lead with Soft & Chewy, Cat Treats, Chicken in Cat Treats.
Woodlands stocks cat treats thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Woodlands carries wet cat food in real depth, 134 SKUs against a fleet median of 21, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Woodlands merchandises 3 of the 3 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 55/100.
the categories it plays in are already deep here.
The full runway · across 3 stores
Every category Tiki Pets plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 21 of 22 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in cat treats. Each dot is a product on the shelf, by its cost per oz (hover for which). Tiki Pets (orange) sits below the shelf.
What to bring to expand
Tiki Pets’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
