Tostitos at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Tostitos is a well-known American brand that specializes in tortilla chips and dips, such as salsa and queso.
It’s already on the shelf here, with 10 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen.
Lead with Queso Blanco Dip, Medium in Shelf Stable Queso Dip.
United Markets stocks shelf stable queso dip thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is shelf stable queso dip: United Markets stocks only 2 there, so Tostitos Queso Blanco Dip, Medium stands out rather than blending in.
United Markets merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 25/100.
enters a thin shelf stable queso dip shelf as a point of difference.
The full runway
Every category Tostitos plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 22 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
What to bring to expand
Tostitos’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
