Traditional Medicinals at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Traditional Medicinals is a leading provider of organic and herbal teas, founded in 1974 by herbalist Rosemary Gladstar and activist Drake Sadler.
It’s already on the shelf here, with 37 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Berkeley Bowl merchandises 2 of the 2 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 51/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Traditional Medicinals plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 37 of 50 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
What to bring to expand
Traditional Medicinals’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 37
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
