truly gluten free
Truly Gluten Free runs 1 product across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is plant-based milk, at 1% of the shelf. A niche presence · Brand Power 7/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Truly Gluten Free (full bar = 100% of the shelf), grouped by department.
The lineup
every Truly Gluten Free product in stock, cheapest first.
Sold at
Where to find Truly Gluten Free · Bay Area
1 storefront across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Truly Gluten Free· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Truly Gluten Free Oat Milk, Original · its most-distributed SKU (1 door) in Oat Milk, the biggest opening. The closest open door is Berkeley Bowl.