tuttocalabria
TuttoCalabria is a family-run Italian food company that specializes in traditional Calabrian preserves, particularly chili pepper-based products. Founded in 1970 and headquartered in Marcellinara, Calabria, the brand is known for its artisanal sauces and hand-packed spicy chili peppers, reflecting the rich culinary heritage of the region.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 5 aisles. how many aisles the brand plays in (saturating).
~6% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 62% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Tuttocalabria (full bar = 100% of the shelf), grouped by department.
The lineup
every Tuttocalabria product in stock, cheapest first.
