unfortunate cookies
Unfortunate Cookies offers a unique twist on traditional fortune cookies by providing humorously dreadful fortunes inside each cookie, crafted with quality ingredients in Seattle, WA. Alongside their cookies, the brand also features Vegan Sour Skulls Gummies, which are plant-based treats infused with vibrant fruit flavors and free from animal-derived ingredients.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Unfortunate Cookies (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Unfortunate Cookies in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Unfortunate Cookies lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Unfortunate Cookies online
Where to find Unfortunate Cookies · Bay Area
5 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Unfortunate Cookies· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Unfortunate Cookies Fortune Cookies With A Dreadful Twist · its most-distributed SKU (1 door) in Packaged Cookies, the biggest opening. The closest open door is Mollie Stone's Markets.