Reading the shelf…
Unified Ferments collaborates with renowned tea importers like Kettl to create fermented beverages that emphasize the unique characteristics of various teas. Its offerings include a range of flavors from the roasted notes of Hojicha to the floral complexity of Jasmine Green, each crafted to complement specific culinary experiences. The brand's products showcase the depth and diversity of teas from regions such as Japan, China, India, and North America, highlighting their natural profiles through fermentation.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Unified Ferments (full bar = 100% of the shelf), grouped by department.
closest to Unified Ferments in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Unified Ferments lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.












8 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Unified Ferments· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Unified Ferments Non-Alcoholic Jasmine Green · its most-distributed SKU (1 door) in Bottled Green Tea, the biggest opening. The closest open door is Berkeley Bowl.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 91% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Unified Fermentsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Unified Ferments sells it elsewhere but has no SKU here.