Vārah Gourmet at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Vārah Gourmet isn’t on Community Market CA’s shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Varah Gourmet Zaatar Spice Almonds in Almonds.
Community Market CA stocks almonds thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is almonds: Community Market CA stocks only 4 there, so Varah Gourmet Zaatar Spice Almonds stands out rather than blending in.
Community Market CA merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 65/100.
enters a thin almonds shelf as a point of difference.
The full runway
Every category Vārah Gourmet plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in almonds. Each dot is a product on the shelf, by its cost per oz (hover for which). Vārah Gourmet (orange) sits well above the shelf.
What to bring to land
Vārah Gourmet’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →