Reading the shelf…
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: , replicated across all 2 stores.
Pacific Market merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
maps onto categories the store already runs.
Every category Village Bakery plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Where it would price in sourdough bread. Each dot is a product on the shelf, by its cost per oz (hover for which).
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →