Vital Pursuit at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 new door to enter, replicated across all 6 stores.
Target merchandises 2 of the 2 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway · across 6 stores
Every category Vital Pursuit plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (2/2 SKUs).
How it prices
Where it would price in frozen pasta meals. Each dot is a product on the shelf, by its cost per oz (hover for which). Vital Pursuit (orange) sits well above the shelf.
What to bring to expand
Vital Pursuit’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →