willie bird
Willie Bird runs 1 product across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is pork alternatives, at 5% of the shelf. A niche presence · Brand Power 11/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Willie Bird (full bar = 100% of the shelf), grouped by department.
The lineup
every Willie Bird product in stock, cheapest first.
Sold at
Where to find Willie Bird · Bay Area
2 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Willie Bird· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Willie Bird Smoked Turkey Bacon · its most-distributed SKU (1 door) in Turkey Bacon, the biggest opening. The closest open door is Sprouts Farmers Market.