Yasso at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Yasso is a brand specializing in frozen Greek yogurt desserts, offering a healthier alternative to traditional ice cream with more protein and fewer calories.
It’s already on the shelf here, with 9 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Frozen Greek Yogurt Bars Sea Salt Caramel Chocolate Crunch Bars in Frozen Yogurt.
Berkeley Bowl stocks frozen yogurt thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
Berkeley Bowl merchandises 2 of the 3 categories the brand sells.
no strong clean/diet signal either way.
an established national brand with proven demand.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Yasso plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 9 of 23 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in frozen yogurt. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Yasso (orange) sits above the shelf.
What to bring to expand
Yasso’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
