Yogi Tea at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Yogi Tea is an American brand that specializes in organic herbal, green, and black tea blends inspired by Ayurvedic principles.
It’s already on the shelf here, with 5 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Fairfax Market merchandises 1 of the 1 category the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway
Every category Yogi Tea plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 45 SKUs. Room to widen the line.
What to bring to expand
Yogi Tea’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
