Scanning the aisle…
Bay Area's salmon aisle is a niche shelf with only a handful of brands: 2 products from 1 brands across 2 grocers. Store brands hold 50%. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 34/100).
brands by share of the salmon shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 50% · scores 0-100.
the salmon products in the most Bay Area grocers · widest distribution first.