5 vs Spry · Bay Area shelf head-to-head
5 and Spry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spry carries more Brand PowerSpry is in more Bay Area grocersSpry fields the deeper lineup
5
Spry
12
brand power
29
2
products
11
1
categories
1
2
grocers
8
$2.89
avg price
$3.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 5▭ Spry
Distribution · 30% of score8·33
5
S
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 5
no top category Spry doesn’t also play in.
only Spry
no top category 5 doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 5 · Spry
