A-sha vs Inotea · Bay Area shelf head-to-head
A-sha and Inotea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A-sha carries more Brand PowerA-sha is in more Bay Area grocersA-sha fields the deeper lineupA-sha sits further up the premium end
A-sha
Inotea
35
brand power
14
18
products
5
3
categories
1
5
subcategories
1
5
grocers
1
37.3¢
price per fl oz
24.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A-sha▭ Inotea
Distribution · 30% of score21·4
A
I
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Inotea
no top category A-sha doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Inotea · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A-sha · Inotea
