A. Vogel vs Maldon · Bay Area shelf head-to-head
A. Vogel and Maldon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maldon carries more Brand PowerMaldon is in more Bay Area grocersMaldon fields the deeper lineup
A. Vogel
Maldon
0
brand power
40
2
products
5
1
categories
1
2
grocers
19
$9.36
avg price
$10.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A. Vogel▭ Maldon
Distribution · 30% of score8·79
A
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A. Vogel
no top category Maldon doesn’t also play in.
only Maldon
no top category A. Vogel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A. Vogel · 0
no exclusive doors — everywhere A. Vogel is, Maldon is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A. Vogel · Maldon