Lining them up…
A&w and Reading Draft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Reading Draft doesn’t also play in.
no top category A&w doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Reading Draft is, A&w is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A&w · Reading Draft
15 products in the catalog·3 products in the catalog
spans 1 category · 2 subcategories·spans 1 category · 3 subcategories
~2% average share on the shelves it competes on·~0% average share on the shelves it competes on