A&w vs Virgil's · Bay Area shelf head-to-head
A&w and Virgil's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Virgil's carries more Brand PowerVirgil's is in more Bay Area grocersVirgil's fields the deeper lineupVirgil's sits further up the premium end
A&w
Virgil's
30
brand power
35
15
products
21
1
categories
1
2
subcategories
4
8
grocers
12
10.9¢
price per fl oz
27.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A&w▭ Virgil's
Distribution · 30% of score33·50
A
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A&w
no top category Virgil's doesn’t also play in.
only Virgil's
no top category A&w doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Virgil's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A&w · Virgil's
