Abe's Muffins vs Flax4life · Bay Area shelf head-to-head
Abe's Muffins and Flax4life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flax4life carries more Brand PowerFlax4life is in more Bay Area grocersFlax4life fields the deeper lineup
Abe's Muffins
Flax4life
19
brand power
42
4
products
13
2
categories
2
4
grocers
11
77.9¢
price per oz
40.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abe's Muffins▭ Flax4life
Distribution · 30% of score17·46
A
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abe's Muffins
only Flax4life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Abe's Muffins · 0
no exclusive doors — everywhere Abe's Muffins is, Flax4life is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abe's Muffins · Flax4life
