Acid League vs Makoto · Bay Area shelf head-to-head
Acid League and Makoto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Makoto is in more Bay Area grocers
Acid League
Makoto
11
brand power
13
2
products
2
2
categories
2
1
grocers
2
$11.39
avg price
$5.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acid League▭ Makoto
Distribution · 30% of score4·8
A
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acid League
no top category Makoto doesn’t also play in.
only Makoto
no top category Acid League doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Acid League · 1
only Makoto · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acid League · Makoto