Act Ii vs Pop Secret · Bay Area shelf head-to-head
Act Ii and Pop Secret, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop Secret carries more Brand Power
Act Ii
Pop Secret
15
brand power
25
7
products
8
1
categories
1
6
grocers
6
47.3¢
price per oz
64.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Act Ii▭ Pop Secret
Distribution · 30% of score25·25
A
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Act Ii
no top category Pop Secret doesn’t also play in.
only Pop Secret
no top category Act Ii doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Act Ii · 2
only Pop Secret · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Act Ii · Pop Secret
