Activia vs Pillars · Bay Area shelf head-to-head
Activia and Pillars, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Activia carries more Brand PowerActivia is in more Bay Area grocersActivia fields the deeper lineup
Activia
Pillars
30
brand power
17
22
products
5
1
categories
1
2
subcategories
1
6
grocers
3
$7.01
avg price
$3.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Activia▭ Pillars
Distribution · 30% of score25·13
P
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Activia
no top category Pillars doesn’t also play in.
only Pillars
no top category Activia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pillars · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Activia · Pillars
