Activia vs Yoplait · Bay Area shelf head-to-head
Activia and Yoplait, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yoplait carries more Brand PowerYoplait is in more Bay Area grocersYoplait fields the deeper lineup
Activia
Yoplait
30
brand power
43
22
products
48
1
categories
1
2
subcategories
1
6
grocers
11
26.9¢
price per oz
30.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Activia▭ Yoplait
Distribution · 30% of score25·46
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Activia
no top category Yoplait doesn’t also play in.
only Yoplait
no top category Activia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Activia · Yoplait
