Adams vs Maranatha · Bay Area shelf head-to-head
Adams and Maranatha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maranatha carries more Brand PowerMaranatha is in more Bay Area grocersMaranatha fields the deeper lineupMaranatha sits further up the premium end
Adams
Maranatha
20
brand power
31
4
products
11
1
categories
1
1
subcategories
2
8
grocers
11
39.1¢
price per oz
94.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Adams▭ Maranatha
Distribution · 30% of score33·46
A
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Adams
no top category Maranatha doesn’t also play in.
only Maranatha
no top category Adams doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Adams · 1
only Maranatha · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Adams · Maranatha
