Agrisicilia vs Frank Cooper's · Bay Area shelf head-to-head
Agrisicilia and Frank Cooper's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Agrisicilia carries more Brand PowerAgrisicilia is in more Bay Area grocersAgrisicilia fields the deeper lineupAgrisicilia sits further up the premium end
Agrisicilia
Frank Cooper's
35
brand power
11
11
products
2
2
categories
1
3
subcategories
1
8
grocers
2
$11.66
avg price
$12.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Agrisicilia▭ Frank Cooper's
Distribution · 30% of score33·8
F
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Agrisicilia
only Frank Cooper's
no top category Agrisicilia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Agrisicilia · 6
only Frank Cooper's · 0
no exclusive doors — everywhere Frank Cooper's is, Agrisicilia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Agrisicilia · Frank Cooper's