Agua Frisco vs Frupack · Bay Area shelf head-to-head
Agua Frisco and Frupack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Agua Frisco
Frupack
15
brand power
16
3
products
3
2
categories
1
1
grocers
1
$10.69
avg price
$24.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Agua Frisco▭ Frupack
Distribution · 30% of score4·4
A
F
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Agua Frisco
only Frupack
no top category Agua Frisco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Agua Frisco · 1
only Frupack · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Agua Frisco · Frupack