Al Dente vs No Yolks · Bay Area shelf head-to-head
Al Dente and No Yolks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Al Dente carries more Brand PowerAl Dente is in more Bay Area grocersAl Dente fields the deeper lineup
Al Dente
No Yolks
20
brand power
12
6
products
3
2
categories
1
3
subcategories
1
6
grocers
5
$8.94
avg price
$4.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Al Dente▭ No Yolks
Distribution · 30% of score25·21
A
N
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Al Dente
only No Yolks
no top category Al Dente doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Al Dente · 3
only No Yolks · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Al Dente · No Yolks