Alameda Soda Co. vs Diet Coke · Bay Area shelf head-to-head
Alameda Soda Co. and Diet Coke, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diet Coke carries more Brand PowerDiet Coke is in more Bay Area grocersDiet Coke fields the deeper lineupAlameda Soda Co. sits further up the premium end
Alameda Soda Co.
Diet Coke
11
brand power
40
3
products
16
1
categories
1
3
subcategories
1
1
grocers
15
20.8¢
price per fl oz
42.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alameda Soda Co.▭ Diet Coke
Distribution · 30% of score4·63
D
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alameda Soda Co.
no top category Diet Coke doesn’t also play in.
only Diet Coke
no top category Alameda Soda Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alameda Soda Co. · 0
no exclusive doors — everywhere Alameda Soda Co. is, Diet Coke is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alameda Soda Co. · Diet Coke