Albanese vs Swizzels · Bay Area shelf head-to-head
Albanese and Swizzels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Albanese carries more Brand PowerAlbanese is in more Bay Area grocersAlbanese fields the deeper lineupSwizzels sits further up the premium end
Albanese
Swizzels
25
brand power
10
22
products
3
1
categories
1
2
subcategories
2
8
grocers
2
$4.47
avg price
$4.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Albanese▭ Swizzels
Distribution · 30% of score33·8
A
S
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score84·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Albanese
no top category Swizzels doesn’t also play in.
only Swizzels
no top category Albanese doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Albanese · 7
only Swizzels · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Albanese · Swizzels
