Alden’s Organic vs Fatboy · Bay Area shelf head-to-head
Alden’s Organic and Fatboy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alden’s Organic carries more Brand PowerAlden’s Organic is in more Bay Area grocersAlden’s Organic fields the deeper lineup
Alden’s Organic
Fatboy
51
brand power
12
39
products
4
4
categories
1
6
subcategories
1
15
grocers
1
55.1¢
price per fl oz
35.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alden’s Organic▭ Fatboy
Distribution · 30% of score63·4
F
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alden’s Organic
only Fatboy
no top category Alden’s Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alden’s Organic · Fatboy